Bit Group Usability Team Improves Dental Career Network's Renewal Rate by 57 Percent
Bit Group Improves Usability of Site for Employers Renewing Job Postings
Bit Group Inc., a full-service technology consulting firm that helps clients make lasting and substantial improvements in their business performance, today announced new website enhancements for customer DentalCareerNetwork.com, the definitive employment and networking resource for dental professionals in New England. Bit Group implemented a redesigned user experience for DentalCareerNetwork.com, adding a new job renewal workflow that offers faster and more efficient job searching.
DentalCareerNetwork.com is owned and managed by Boston University School of Dental Medicine in partnership with the Massachusetts Dental Society. Bit Group’s ongoing redesign and re-architecture of DentalCareerNetwork.com has improved the website's quarter-to-quarter revenues by 57 percent, and average hits per month have increased by 20 percent since the site’s redesign and launch in 2005.
"Our ongoing work with Bit Group consistently improves a user's experience," says Madalyn Mann, director of the Office for Extramural Programs at Boston University School of Dental Medicine and manager of the Dental Career Network. "Our professional and user-friendly web solution provides an important tool for dental professionals of all ages and Internet experience levels, and gives us an edge in such a competitive market."
Bit Group enhanced the renewal process by streamlining the workflow to allow employers to complete transactions quickly and efficiently. Customized alerts based on individual renewal dates notify employers up to two weeks before they are set to expire. Once alerted, employers can renew their job postings through a series of simple renewal steps.
"Our user experience team incorporated user feedback and e-commerce shopping best practices to increase DentalCareerNetwork.com’s job renewal rates," said Steffan Berelowitz, president of Bit Group. “There is no better recognition of an effective user experience team than a 57 percent increase in our client’s revenue."
Bit Group incorporated a number of e-commerce check-out best practices into the job renewal process. A consistent workflow indicator on all pages provides users with a clear understanding of the number of steps in the process. Other features include appropriate branching of the workflow depending on whether the employer has existing credits or if they need to purchase additional credits.
Founded in 1995, Bit Group provides complete business solutions for companies that understand the importance of the web to create competitive advantage and market leadership. Bit Group works closely with clients to establish and meet clear, measurable business goals. Bit Group’s proven methodology consists of assessment, information architecture, design, development and implementation phases of web presence development. This comprehensive approach provides a framework for achieving the defined business goals for more than 270 projects in 11 years for 115 market-leading Fortune 500 companies and businesses such as Fidelity Investments, EMC Corporation and BJ's Wholesale Club.
About Dental Career Network
The Dental Career Network offers New England's most comprehensive online job database for dental professionals, including dentists, dental hygienists, dental assistants, office staff, laboratory technicians, researchers, and industry professionals. Since 1989, the Dental Career Network has helped thousands of job seekers and employers fill positions, network, and advance their careers. Job seekers can search its extensive database and post resumes and CVs; employers can post jobs and look for qualified candidates. The site contains valuable information for job seekers, including tips on building resumes and CVs, interviewing strategies, licensing information, and related web links.